#BrandEXPO

Dear Guests,

AIM would like to thank those of you who attended our BrandExpo on 21 March. 

We hope that you enjoyed the brand innovations on display and your discussions with representatives of leading brand manufacturers in Europe.  Please find above a video of this wonderful evening, a gallery of photos and the speech of Mr. Antti Peltomäki, Deputy Director-General of DG GROW, European Commission, given at our Board dinner. 

Our 3rd AIM Brand Lecture by Per Hjuler, Senior Vice President, Innovation and Consumer Marketing at Lego, will take place on 27 September 2016 from 18:00-20:30 at the Residence Palace, Brussels.  Please find more information below.  We look forward to learning more about the story of the fantastic brand and hope to see you on that occasion.

SPEAKERS

High-level speakers and policy-makers

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Per Hjuler

Lego

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MEP Vicky Ford

IMCO Committee

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Poul Weihrauch

Mars Petcare

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Richard Holland

WWF

PROGRAM

Per Hjuler

3rd AIM Brand Lecture by Per Hjuler, LEGO

3rd AIM Brand Lecture by Per Hjuler, Senior Vice President for Innovation and Consumer Marketing, LEGO Group 18:00: Welcome drink 18:30:  Short introductory speeches by:

  • Poul Weihrauch, Global President of Mars PetCare, President AIM
  • MEP Vicky Ford, Chairman of the Internal Market and Consumer Protection Committee (IMCO), European Parliament
  • Richard HollandDirector Market Programme, WWF
19:30: Cocktail Registration to the event before 15 Sept. Links to previous brand lectures are here: What’s branding got to do with the future of Europe?” , The Future of Behavioural Change: Public or Private Nudging?  

60mins

Brand Expo Room - ground floor

Per Hjuler

Senior Vice President for Innovation and Consumer Marketing, LEGO Group

PARTNERS

The exhibitors who will be present during the EXPO – discuss with them the latest information concerning innovation in their respective sector and treat yourself at the Brand Innovation Experience Zone